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Thai takeout on a wooden table: pad thai in a kraft box, green curry, spring rolls, chilies, and fresh basildeliveredorder #012726

A local Thai restaurant

Thai · Takeout · Utah County

Google Search adsBudget $250
skip to the receipt

Order placed

the brief
Your orderPlaced · Jan 27
Goal
Drive online takeout orders
Who
Hungry people nearby, mostly on a phone
Counted as an order
A call or an online order
Budget
$250, then raised with the owner’s OK
Order type
Solo class project, run live

Kitchen

the build
Ticket #012726Preparing
  1. 1Searchsomeone nearby types “thai food near me”
  2. 2Ad12+ headlines, 4 descriptions, 3 sitelinks
  3. 3Ordering pageevery ad goes straight to online ordering
  4. 4Call or orderthe only thing I counted
Note to kitchen

Specificity over warmth. Lunch over dinner. Action over atmosphere.

On its way

what I watched
NEARBYNEARBYHOME TOWN
Where the orders came fromJan 27 to Mar 3

Most orders came from the restaurant’s home town

Home town
27 of 29 orders · $234.52
Nearby towns
2 orders
Three other towns
$52.98
Driver updateMar 3

Specific copy got the clicks. Generic warmth got ignored.

“View Our Full Menu” sitelink
24% click rate
“From Our Kitchen to Yours”
51 impressions · 2 clicks
“There’s Something for Everyone”
11 impressions · 0 clicks
Driver updateMar 3

Searches for the restaurant’s name clicked at 35.71%

The highest click rate of any search. Competitors’ names showed up too.

Delivered

the results
A LOCAL THAI RESTAURANTGoogle Search campaignJan 27 to Mar 3, 2026order #012726
Impressions
7,600
Clicks
230
Click rate
3.03%
Avg cost per click
$1.35
$310.10 ÷ 230 clicks
Calls and orders
29
TOTAL SPENT$310.10

Budget $250, raised with the owner’s OK

Tips for next time

TIP 1Give gluten-free its own ad.

It brought 7 of 29 orders, but only 1.36% of people who saw the ad clicked it.

TIP 2Tighten match types and add negatives.

Broad match pulled in searches for other cuisines and other restaurants. Use phrase and exact for the core terms.

TIP 3Shrink the radius to takeout distance.

27 of 29 orders came from the home town.

TIP 4Track completed orders, then scale.

Orders cost $10.69 each. If an average order is worth more, raise the budget and run longer.

Prepared with

  • Google Ads
  • Looker Studio
  • Excel
  • Google Keyword Planner
THANK YOU FOR YOUR ORDER012726
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