Kent's Camera Castle

I built Kent's Camera Castle a landing page with one job: turn a click on the store's winter ad into a HERO12 Black order. The goal: 5 orders a day.

A school project for Digital Marketing 3660, so there is no sales data. The store, the product, and the ad were given. The page, the copy, and the reasoning are mine.

What I was given

What was asked. Replace a landing page that was not converting, using the seven principles of conversion-centered design.

The constraint. Sell the HERO12 Black at $369.99, built in Canva.

The audience. Skiers and snowboarders who came from a winter sports ad.

The store's existing GoPro Hero 4 landing page — The old page: still selling the Hero 4, lorem ipsum in the feature columns, one button that said “PAY FOR IT.”

The display ad that sends people to the page — The ad the page had to match.

What I made

The HERO12 Black landing page for Kent's Camera Castle, with its videos playing — The page plays here the way it would live. Scroll inside the frame to see all of it.open in Canva ↗

Three of the seven principles

The split hero: a black panel with the headline, price, and Buy Now button beside the snowboarder photo

Attention

One goal, one button, no navigation, nothing else to click.

The “Built for the mountain” three-card feature grid with the Product Specs line underneath

Clarity

Each feature card leads with the outcome in bold, then the spec.

The 5-star review section beside the In stock and Authorized GoPro Reseller card with its Buy Now button

Credibility

200+ verified 5-star Google reviews, three named quotes, and the Authorized GoPro® Reseller mark.

Tools

CanvaGoogle Analytics 4

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