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Self-initiated concept campaign

Embracing Our Story

A Pi Mai Lao community celebration, branded for a full-city turnout.

Sat, April 17 · Orem, Utah
Embracing Our Story event poster
The idea

A New Year the whole city is invited to

Pi Mai Lao is three days of water, blessing, and renewal. This campaign takes it public: one free day where Lao families celebrate and everyone is welcome. Every piece ends on one action: reserve a free spot.

The full set

Embracing Our Story event poster
Event poster
Night edition of the Embracing Our Story poster
Poster · night edition
Social post about the Lao kitchen
01 · The Lao kitchen
Ticket set in three colorways
Ticket · three colorways
Social post about dance and music
02 · Dance & music
Social post about the market and makers
03 · Market & makers
Save-the-date card
Save the date
Social post about the water blessing
04 · Water blessing
Last-call countdown story
Last-call story

How it shows up in the feed

9
posts
5K
followers
0
following
Embracing Our Story
A Pi Mai Lao Celebration · Lao New Year
Sat April 17 · 11–8 · Carterlane Pavilion, Orem UT
→ Reserve your free spot
Announcement post for Embracing Our Story
Social post about the Lao kitchen
Social post about dance and music
Sabaidee Pi Mai
APRIL
17
11 – 8
Social post about the market and makers
Social post about the water blessing
Reserve
FREE
SPOT
EMBRACING
OUR STORY
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